{"id":4113,"date":"2024-03-28T15:30:04","date_gmt":"2024-03-28T14:30:04","guid":{"rendered":"https:\/\/www.hebetec.com\/?post_type=news&#038;p=4113"},"modified":"2024-04-19T15:37:05","modified_gmt":"2024-04-19T13:37:05","slug":"hebetec-announces-rebranding","status":"publish","type":"news","link":"https:\/\/www.hebetec.com\/en\/news\/hebetec-announces-rebranding\/","title":{"rendered":"Hebetec Announces Rebranding"},"content":{"rendered":"<div class=\"et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_section_transparent\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_section_transparent\" >\n            <div >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"row et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_1 bg--white et_pb_column_0  et_pb_css_mix_blend_mode et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"text__wrapper animateblock block__wrapper infobox--off et_pb_wly_text_0\" id=\"\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-10 col-xl-8  offset-lg-1 offset-xl-2 \">\n                <div class=\"text__inner\">\n                    <p style=\"font-weight: 400;\">Founded in 1995 in the Emmental Valley of Switzerland, Hebetec Engineering AG has become a recognized name in the heavy-lift industry. The existing &#8220;HTE&#8221; logo symbolizes both our name and our no-thrills approach to heavy-lift challenges.<\/p>\n<p style=\"font-weight: 400;\">With augmented digitization, the need for increased visibility and a stronger online presence, we decided it was time to rebrand Hebetec in 2024.<\/p>\n<p style=\"font-weight: 400;\">Our rebranding has resulted in a new and fresh corporate design that continues to reflect Hebetec\u2019s core values and colors. The new brand, which incorporates elements of the original &#8220;HTE&#8221;, is well suited to digital platforms and aligns with our values of reliability, specialization, and authenticity.<\/p>\n<p style=\"font-weight: 400;\">The introduction of our mascot &#8220;Nobby&#8221;, a strong, transformer-like character that is well suited to storytelling, together with our new byline &#8220;Swiss Heavy Lift&#8221;, aims to underline our adaptability and strength, emphasising our Swiss heritage and expertise in the global heavy-lift industry.<\/p>\n<p style=\"font-weight: 400;\">With the support of our parent companies, Soletanche Freyssinet, and Vinci Construction, Hebetec is well-positioned for continued growth and success on the global stage.<\/p>\n<p style=\"font-weight: 400;\">This project has been a team effort by the entire Hebetec team, led by Val\u00e9rie Clerc, Hebetec&#8217;s marketing and branding specialist, with creative direction by Michael Ziska of \u00a0<a href=\"https:\/\/id-k.com\" target=\"_blank\" rel=\"noopener\">id-k Kommunikationsdesign AG<\/a> , and web realization by <a href=\"https:\/\/www.weloveyou.ch\" target=\"_blank\" rel=\"noopener\">WeLoveYou AG<\/a> in Bern.<\/p>\n<p style=\"font-weight: 400;\">Over the coming months, you&#8217;ll see a gradual rollout of our new brand across all our assets. <em>&#8220;As Hebetec embarks on this exciting new chapter, we are confident that our new brand will resonate with our clients and partners around the world,&#8221;<\/em> said Steven Dunnewijk, CEO of Hebetec.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t    <\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"featured_media":4141,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false},"news-category":[105],"acf":[],"yoast_head":"<title>Hebetec Announces Rebranding<\/title>\n<meta name=\"description\" content=\"Hebetec Rebranding! 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